---
isPrivate: true
title: Alerting With Conversion Rates
description: Guide for creating alerts on conversion rates.
breadcrumbs: >-
  Docs > RUM & Session Replay > Real User Monitoring & Session Replay Guides >
  Alerting With Conversion Rates
---

# Alerting With Conversion Rates

## Overview{% #overview %}

Conversion rates are crucial in monitoring the success of a user workflow. This guide describes how to generate conversion rates in the [Product Analytics funnel](https://app.datadoghq.com/rum/funnels) visualization and create alerts that notify you when conversion rates dip below a given threshold.

## Create a funnel in the RUM Explorer{% #create-a-funnel-in-the-rum-explorer %}

In Datadog, navigate to [Digital Experience > Product Analytics > Funnels](https://app.datadoghq.com/rum/funnels).

{% image
   source="https://docs.dd-static.net/images/real_user_monitoring/funnel_analysis/rum-funnel-creation-2.7a64c6b731328f079c3577a977626f79.png?auto=format&fit=max&w=850 1x, https://docs.dd-static.net/images/real_user_monitoring/funnel_analysis/rum-funnel-creation-2.7a64c6b731328f079c3577a977626f79.png?auto=format&fit=max&w=850&dpr=2 2x"
   alt="The funnel creation page with key actions highlighted" /%}

In the **Define steps for measuring conversion** section, create some steps from your views and actions. You can click on the bar graphs to see a side panel with analytics about user conversions and dropoffs. To add a subsequent view or action in the funnel, click **+** and select from frequent next steps.

## Export the conversion rate graph{% #export-the-conversion-rate-graph %}

The funnel displays the overall conversion and dropoff rates, the number of converted or dropoff sessions, and the percentage of converted or dropoff sessions.

Click the **Save to Dashboard** button and select an existing dashboard from the dropdown menu to export the graph to. Optionally, click **New Dashboard** to create a dashboard.

## Edit the conversion rate query{% #edit-the-conversion-rate-query %}

In a dashboard, you can edit the widget and access the query for the conversion rate under **Graph your data**.

{% image
   source="https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/conversion-rate-formula.0d965cb4ea591e0523f9f471d1e382a3.png?auto=format&fit=max&w=850 1x, https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/conversion-rate-formula.0d965cb4ea591e0523f9f471d1e382a3.png?auto=format&fit=max&w=850&dpr=2 2x"
   alt="Access the conversion rate query in the RUM Explorer" /%}

## Update the RUM monitor{% #update-the-rum-monitor %}

In a separate tab, navigate to [**Monitors** > **New Monitor**](https://app.datadoghq.com/monitors/create/rum) and select **Real User Monitoring**.

{% video
   url="https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/copy-paste-query-into-rum-monitor.mp4" /%}

Copy and paste the queries from the dashboard into the RUM monitor's query editor and add a formula using `(a / b) * 100`.

## Advanced monitor configuration{% #advanced-monitor-configuration %}

With the applied query, you can customize alert conditions and set up notifications to ensure alerts notify the appropriate person or channel. For more information, see [Real User Monitoring Monitor](https://docs.datadoghq.com/monitors/types/real_user_monitoring.md).

## Further Reading{% #further-reading %}

- [Learn about RUM Monitors](https://docs.datadoghq.com/monitors/create/types/real_user_monitoring.md)