Retention Analysis allows you to measure how often users are successfully returning to a page or performing an action. By tracking user retention over time, you can gain insights into overall user satisfaction. Use Retention Analysis to answer questions like the following:

• After visiting the checkout page and purchasing one item, what percentage of people come back and continue to do that in the following weeks?
• During the holiday season, how many people look at the catalog page once and never return?
• On a ride share app, how many people open up the app and then order a ride?

Setup

To populate User Retention data, you must set the usr.id attribute in your SDK. See the instructions for sending unique user attributes.

Configuration

1. Define the initial event by selecting View or Action and choose a query from the dropdown menu.
2. (Optional) Click + Add different return step to configure a different return event from the original event.
3. Define users by selecting from users or segments in the dropdown.
4. Customize the chart to display either as a percentage or total number, and to measure by days, weeks, or months.

Options

Global time

On screenboards and notebooks, choose whether your widget has a custom timeframe or uses the global timeframe.

Further Reading

추가 유용한 문서, 링크 및 기사:

Product Analytics User RetentionDOCUMENTATION Measure long-term user engagement with Datadog Retention AnalysisBLOG