---
isPrivate: true
title: Alerting With Conversion Rates
description: Guide for creating alerts on conversion rates.
breadcrumbs: >-
  Docs > RUM & Session Replay > Real User Monitoring & Session Replay Guides >
  Alerting With Conversion Rates
---

# Alerting With Conversion Rates

## Overview{% #overview %}

Conversion rates are crucial in monitoring the success of a user workflow. This guide describes how to generate conversion rates in the [Product Analytics funnel](https://app.datadoghq.com/rum/funnels) visualization and create alerts that notify you when conversion rates dip below a given threshold.

## Create a funnel in the RUM Explorer{% #create-a-funnel-in-the-rum-explorer %}

In Datadog, navigate to [Digital Experience > Product Analytics > Funnels](https://app.datadoghq.com/rum/funnels).

{% image
   source="https://docs.dd-static.net/images/real_user_monitoring/funnel_analysis/rum-funnel-creation-2.7a64c6b731328f079c3577a977626f79.png?auto=format&fit=max&w=850 1x, https://docs.dd-static.net/images/real_user_monitoring/funnel_analysis/rum-funnel-creation-2.7a64c6b731328f079c3577a977626f79.png?auto=format&fit=max&w=850&dpr=2 2x"
   alt="The funnel creation page with key actions highlighted" /%}

In the Define steps for measuring conversion section, create some steps from your views and actions. You can click on the bar graphs to see a side panel with analytics about user conversions and dropoffs. To add a subsequent view or action in the funnel, click + and select from frequent next steps.

## Export the conversion rate graph{% #export-the-conversion-rate-graph %}

The funnel displays the overall conversion and dropoff rates, the number of converted or dropoff sessions, and the percentage of converted or dropoff sessions.

Click the Save to Dashboard button and select an existing dashboard from the dropdown menu to export the graph to. Optionally, click New Dashboard to create a dashboard.

## Edit the conversion rate query{% #edit-the-conversion-rate-query %}

In a dashboard, you can edit the widget and access the query for the conversion rate under Graph your data.

{% image
   source="https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/conversion-rate-formula.0d965cb4ea591e0523f9f471d1e382a3.png?auto=format&fit=max&w=850 1x, https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/conversion-rate-formula.0d965cb4ea591e0523f9f471d1e382a3.png?auto=format&fit=max&w=850&dpr=2 2x"
   alt="Access the conversion rate query in the RUM Explorer" /%}

## Update the RUM monitor{% #update-the-rum-monitor %}

In a separate tab, navigate to [Monitors > New Monitor](https://app.datadoghq.com/monitors/create/rum) and select Real User Monitoring.

{% video
   url="https://docs.dd-static.net/images/real_user_monitoring/guide/alerting-with-conversion-rates/copy-paste-query-into-rum-monitor.mp4" /%}

Copy and paste the queries from the dashboard into the RUM monitor's query editor and add a formula using `(a / b) * 100`.

## Advanced monitor configuration{% #advanced-monitor-configuration %}

With the applied query, you can customize alert conditions and set up notifications to ensure alerts notify the appropriate person or channel. For more information, see [Real User Monitoring Monitor](https://docs.datadoghq.com/monitors/types/real_user_monitoring.md).

## Further Reading{% #further-reading %}

- [Learn about RUM Monitors](https://docs.datadoghq.com/monitors/create/types/real_user_monitoring.md)