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HubSpot Content Hub - Audit Activity
HubSpot Content Hub - Content Analytics
HubSpot Content Hub - Geolocation Analytics
HubSpot Content Hub - Login Activity
HubSpot Content Hub - Security Activity
HubSpot Content Hub - Source Analytics
Overview
HubSpot Content Hub is an all-in-one content marketing software that helps marketers create and manage content at scale. It helps create rich, expertise-backed content across various formats and channels.
The HubSpot Content Hub integration collects Activity Logs (audit, login, security) and Analytics Metrics (breakdown categories, content types), sending them to Datadog for detailed analysis. The logs are parsed and enriched for efficient searching, while the metrics provide insights into content performance.
Use Datadog Reference Tables to enrich your telemetry with metadata from HubSpot. You can map value fields to a primary key to automatically append these fields to logs or events containing that key.
The integration includes dashboards that show and analyze both Activity Logs and Analytics Metrics, making it easier to monitor and understand trends and issues.
Setup
To integrate HubSpot with Datadog, you must authenticate as an owner of the HubSpot organization that Datadog fetches data from.
Metrics and Logs
To collect HubSpot metrics and logs, click the Authorize button to authenticate using OAuth.
Companies Reference Tables
Import company data from HubSpot as a Reference Table to enrich your Datadog logs and metrics with CRM details. You can also join Reference Tables with Product Analytics to correlate activity data across accounts.
Get Started
- Enable Companies Reference Table and click the Authorize button.
After Setup
- Datadog automatically creates one Companies Reference Table for each account, using the format
hubspot_companies_hubspotaccountid. - Your HubSpot Reference Tables are available after a few minutes. Datadog automatically starts syncing data after the table is created.
- Use Event Management to monitor your Reference Table’s creation. You’ll see progress events, success confirmations, and any errors that occur.
- When ingestion succeeds, a success event appears for your Reference Table.
For Existing Accounts
- To create a Company Reference Table for an existing HubSpot account, edit the account and select the Companies Reference Table toggle.
Data Collected
Logs
The HubSpot Content Hub integration collects and forwards Activity logs to Datadog.
Metrics
| |
|---|
hubspot.content_hub.breakdown.bounce_rate
(gauge) | Ratio of bounces to visits
Shown as fraction |
hubspot.content_hub.breakdown.bounces
(gauge) | The total count of bounces from traffic |
hubspot.content_hub.breakdown.count
(gauge) | Total breakdown subtypes sent or created in an account |
hubspot.content_hub.breakdown.new_visitor_session_rate
(gauge) | Rate of new visitors starting sessions
Shown as fraction |
hubspot.content_hub.breakdown.pageviews_per_session
(gauge) | Average page views per session |
hubspot.content_hub.breakdown.raw_views
(gauge) | Total number of content views including duplicates |
hubspot.content_hub.breakdown.returning_visits
(gauge) | Visits from users who have previously visited |
hubspot.content_hub.breakdown.standard_views
(gauge) | Views of standard pages or content |
hubspot.content_hub.breakdown.time
(gauge) | Total time spent on the content or site
Shown as second |
hubspot.content_hub.breakdown.time_per_session
(gauge) | Average time spent per session
Shown as second |
hubspot.content_hub.breakdown.visitors
(gauge) | Number of unique visitors to the content |
hubspot.content_hub.breakdown.visits
(gauge) | Total number of visits to the content |
hubspot.content_hub.content.count
(gauge) | Total count of content sent or created in an account |
hubspot.content_hub.content.entrances
(gauge) | Number of times users entered the site through the content |
hubspot.content_hub.content.exits
(gauge) | Number of times users exited the site from the content |
hubspot.content_hub.content.exits_per_pageview
(gauge) | Average number of exits per page view |
hubspot.content_hub.content.new_visitor_raw_views
(gauge) | Total views by new visitors including duplicates |
hubspot.content_hub.content.page_bounce_rate
(gauge) | Ratio of page bounces to entrances
Shown as fraction |
hubspot.content_hub.content.page_bounces
(gauge) | Number of page bounces |
hubspot.content_hub.content.page_time
(gauge) | Total time spent on the content page
Shown as second |
hubspot.content_hub.content.raw_views
(gauge) | Total number of content views including duplicates |
hubspot.content_hub.content.standard_views
(gauge) | Views of standard pages or content |
hubspot.content_hub.content.time_per_pageview
(gauge) | Average time spent per page view
Shown as second |
Service Checks
The HubSpot Content Hub integration does not include any service checks.
Events
The HubSpot Content Hub integration does not include any events.
Reference Tables
Reference Tables allow you to automatically enrich and join your telemetry with additional fields from Companies defined in your HubSpot account.
Troubleshooting
Need help? Contact Datadog support.
