HubSpot Content Hub - Audit Activity
HubSpot Content Hub - Content Analytics
HubSpot Content Hub - Geolocation Analytics
HubSpot Content Hub - Login Activity
HubSpot Content Hub - Security Activity
HubSpot Content Hub - Source Analytics
Overview
HubSpot Content Hub is an all-in-one content marketing software that helps marketers create and manage content at scale. It helps create rich, expertise-backed content across various formats and channels.
The HubSpot Content Hub integration collects Activity Logs (audit, login, security) and Analytics Metrics (breakdown categories, content types), sending them to Datadog for detailed analysis. The logs are parsed and enriched for efficient searching, while the metrics provide insights into content performance.
The integration includes dashboards that show and analyze both Activity Logs and Analytics Metrics, making it easier to monitor and understand trends and issues.
Setup
To integrate HubSpot with Datadog, Datadog connects to HubSpot using OAuth. The authenticated user must have owner permissions in the organizations that want to be integrated.
Installation
- Navigate to the Integrations Page and search for the “HubSpot Content Hub” integration.
- Click the tile.
- To add an account to install the integration, click the Add HubSpot Account button.
- After reading the instructions in the modal, click the Authorize button, which redirects you to the HubSpot login page.
- After logging in, you are prompted to select which HubSpot account you want to grant access to.
- Click Authorize.
- You’re redirected back to Datadog’s HubSpot tile with a new account. Datadog recommends changing the account name to something that is easier to remember. You can add multiple accounts with access to different organizations.
Note: HubSpot saves this authorization selection. To be prompted again or add new organizations, revoke app access in HubSpot (User Preferences > Integrations > Connected Applications > Datadog - HubSpot OAuth App), then restart the setup process.
Data Collected
Logs
The HubSpot Content Hub integration collects and forwards Activity logs to Datadog.
Metrics
The HubSpot Content Hub integration collects and forwards Analytics metrics to Datadog.
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hubspot.content_hub.breakdown.bounce_rate
(gauge) | Ratio of bounces to visits
Shown as fraction |
hubspot.content_hub.breakdown.bounces
(gauge) | The total count of bounces from traffic |
hubspot.content_hub.breakdown.count
(gauge) | Total breakdown subtypes sent or created in an account |
hubspot.content_hub.breakdown.new_visitor_session_rate
(gauge) | Rate of new visitors starting sessions
Shown as fraction |
hubspot.content_hub.breakdown.pageviews_per_session
(gauge) | Average page views per session |
hubspot.content_hub.breakdown.raw_views
(gauge) | Total number of content views including duplicates |
hubspot.content_hub.breakdown.returning_visits
(gauge) | Visits from users who have previously visited |
hubspot.content_hub.breakdown.standard_views
(gauge) | Views of standard pages or content |
hubspot.content_hub.breakdown.time
(gauge) | Total time spent on the content or site
Shown as second |
hubspot.content_hub.breakdown.time_per_session
(gauge) | Average time spent per session
Shown as second |
hubspot.content_hub.breakdown.visitors
(gauge) | Number of unique visitors to the content |
hubspot.content_hub.breakdown.visits
(gauge) | Total number of visits to the content |
hubspot.content_hub.content.count
(gauge) | Total count of content sent or created in an account |
hubspot.content_hub.content.entrances
(gauge) | Number of times users entered the site through the content |
hubspot.content_hub.content.exits
(gauge) | Number of times users exited the site from the content |
hubspot.content_hub.content.exits_per_pageview
(gauge) | Average number of exits per page view |
hubspot.content_hub.content.new_visitor_raw_views
(gauge) | Total views by new visitors including duplicates |
hubspot.content_hub.content.page_bounce_rate
(gauge) | Ratio of page bounces to entrances
Shown as fraction |
hubspot.content_hub.content.page_bounces
(gauge) | Number of page bounces |
hubspot.content_hub.content.page_time
(gauge) | Total time spent on the content page
Shown as second |
hubspot.content_hub.content.raw_views
(gauge) | Total number of content views including duplicates |
hubspot.content_hub.content.standard_views
(gauge) | Views of standard pages or content |
hubspot.content_hub.content.time_per_pageview
(gauge) | Average time spent per page view
Shown as second |
Service Checks
The HubSpot Content Hub integration does not include any service checks.
Events
The HubSpot Content Hub integration does not include any events.
Troubleshooting
Need help? Contact Datadog support.
