Build a Marketplace Offering

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Overview

The Datadog Marketplace is a digital marketplace where Technology Partners can list their paid offerings to Datadog users.

While the Integrations page includes integrations built by both Datadog and Technology Partners at no cost, the Marketplace page is a commercial platform for Datadog customers and Technology Partners to buy and sell a variety of offerings, including Agent-based or API-based integrations, software licenses, and professional services.

List an offering

The following types of offerings are supported on the Datadog Marketplace:

Integrations: Marketplace integrations that submit third-party data to (or pull data from) a user’s Datadog account through the Datadog Agent or the Datadog API. These integrations can contain a variety of data types, such as metrics, events, logs, traces, and more.
Software licenses: Software licenses enable you to deliver and license software solutions to customers through the Datadog Marketplace.
Professional services: Professional services enable you to offer your team’s services for implementation, support, or management for a set period of time.

Join the Datadog Marketplace

Marketplace Partners have unique benefits that are not available to Technology Partners who list out-of-the-box integrations:

Go-to-market collaboration including a blog post, a quote for a press release, and social media amplification, with access to dedicated sales and marketing resources focused on accelerating partner growth.
Training and support for internal sales enablement.
Exclusive opportunities to sponsor conferences and events (such as Datadog DASH) at a discounted rate.
Generate new leads from user discovery.

Join the Datadog partner network

Before listing an offering on the Datadog Marketplace, you first need to apply to the Datadog Partner Network’s Technology Partner track. Once your application has been approved, you can begin developing your offering.

Request a sandbox account

All Technology Partners can request a dedicated Datadog sandbox account to aid in their development.

To request a sandbox account:

Login to the Datadog Partner Portal.
On your personal homepage, click on the Learn More button under Sandbox Access.
Select Request Sandbox Upgrade.

If you are already a member of a Datadog organization (including a trial org), you may need to switch to your newly created sandbox. For more information, see the Account Management documentation.

Creating a developer sandbox may take up to one or two business days. Once your sandbox is created, you can invite new members from your organization to collaborate with.

Request access to Marketplace

To request access to the private Marketplace repository, email marketplace@datadoghq.com. Once you have been granted access, you can review an example pull request in the Marketplace repository with annotations and best practices.

Coordinate go-to-market (GTM) opportunities

Once a Marketplace tile is live, Technology Partners can meet with Datadog’s Partner Marketing team to coordinate a joint go-to-market (GTM) strategy, which includes the following: