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Mailchimp is an all-in-one marketing platform designed to help businesses create, send, and analyze email campaigns. It offers tools for audience management, marketing automation, and insights to boost engagement and grow your business. Businesses can design emails, manage subscribers, and track campaign performance.
This integration ingests the following metrics:
- Reports (metrics related to campaigns)
- Lists/audience (metrics related to audiences)
The Mailchimp integration collects metrics from campaigns and lists, directing them into Datadog for analysis. This integration provides insights including total campaigns, email performance, click-through rates, open rates, bounce rates, unsubscribes, and abuse reports. It features consolidated statistics for campaigns sent in the last 30 days, along with many additional metrics, all accessible through out-of-the-box dashboards.
Setup
Generate API credentials in Mailchimp
- Log in to your Mailchimp account.
- Check the url for the Server prefix. It is the
xxxxpart of the url(eg: https://xxxx.admin.mailchimp.com/). - Click on the profile icon and select Profile option.
- Navigate to the Extras tab and click on API keys from the Dropdown.
- Scroll down to the Your API Keys section and click Create A Key.
- Enter your preferred name for the API key and click on Generate Key. Your API key is now generated.
Connect your Mailchimp Account to Datadog
Add your Marketing API Key and Server Prefix
| Parameters | Description |
|---|
| Marketing API key | API key for your Mailchimp marketing account. |
| Server prefix | Server prefix (for example: us13) of the Mailchimp account. |
Click the Save button to save your settings.
By using this integration, you grant your permission to Datadog to access your Mailchimp account.
Data Collected
Metrics
The Mailchimp integration collects and forwards campaign and list (audience) metrics to Datadog.
mailchimp.campaigns.abuse_reports
(gauge) | The number of abuse reports generated for this campaign |
mailchimp.campaigns.click_rate
(gauge) | The number of unique clicks divided by the total number of successful deliveries |
mailchimp.campaigns.clicks_total
(gauge) | The total number of clicks for the campaign |
mailchimp.campaigns.count
(gauge) | The total number of campaigns |
mailchimp.campaigns.emails_sent
(gauge) | The total number of emails sent for this campaign |
mailchimp.campaigns.hard_bounces
(gauge) | The total number of hard bounced email addresses |
mailchimp.campaigns.open_rate
(gauge) | The number of unique opens divided by the total number of successful deliveries |
mailchimp.campaigns.opens_total
(gauge) | The total number of opens for a campaign |
mailchimp.campaigns.soft_bounces
(gauge) | The total number of soft bounced email addresses |
mailchimp.campaigns.syntax_errors
(gauge) | The total number of addresses that were syntax-related bounces |
mailchimp.campaigns.unique_clicks
(gauge) | The total number of unique clicks for links across a campaign |
mailchimp.campaigns.unique_opens
(gauge) | The total number of unique opens |
mailchimp.campaigns.unique_subscriber_clicks
(gauge) | The total number of subscribers who clicked on a campaign |
mailchimp.campaigns.unsubscribed
(gauge) | The total number of unsubscribed members for this campaign |
mailchimp.lists.campaign_count
(gauge) | The number of campaigns in any status that use this list |
mailchimp.lists.click_rate
(gauge) | The average click rate per campaign for the list
Shown as percent |
mailchimp.lists.count
(gauge) | The total number of audiences |
mailchimp.lists.list_rating
(gauge) | An auto-generated activity score for the list (0-5) |
mailchimp.lists.member_count
(gauge) | The number of active members in the list |
mailchimp.lists.open_rate
(gauge) | The average open rate per campaign for the list
Shown as percent |
mailchimp.lists.total_contacts
(gauge) | The number of contacts in the list |
mailchimp.lists.unsubscribe_count
(gauge) | The number of members who have unsubscribed from the list |
Service Checks
The Mailchimp integration does not include any service checks.
Events
The Mailchimp integration does not include any events.
Troubleshooting
Need help? Contact Datadog support.
